December 11, 2015

 

 

 

 

Programs/Services …

 

The Gaia Project for Women’s Leadership is dedicated to helping women  rise to become the leaders they are meant to be and it is launching a Six Month Masterclass starting in January that promises to change the conversation on women’s leadership forever.    Ivanka Trump, Amanda Steinberg and Ali Brown.  Exceptional leadership training.  For more details

 

Videos …

Are you a service-based entrepreneur looking to simplify your business while increasing revenue?  Darla LeDoux has a new video for you … “How to Turn Your Soft Skills Into Hard Cash.”  Create impact using your soft skills. Decide what you want to offer, rather than trying to figure out what everybody else wants. Do your best work with clients without overthinking things.

 

 

This Week on Incredible Factor TV with Darnyelle A. Jervey 

 

What is so interesting is that I am always telling business owners what they need to be doing to move the needle in their businesses that sometimes I forget to share my own BDP’s – best demonstrated practices.

 

Because I have built a business that serves and supports me financially and spiritually, I thought it would be good to show what I do in order to prepare for a new year in my business.  I think you will love how I make sure that we position ourselves to exceed our goals.  This process is why we have experience growth each year at Incredible One Enterprises since its inception in 2018.

 

What this Episode of Incredible Factor TV

 

 

Kendall SummerHawk has a 10 minute video on “Pricing Protocol.”  Have you even  been asked if you can give a guarantee or if you can wave a deposit?  If so, then you know how uncomfortable it can feel you are prepared with your Pricing Protocol checklist.   To watch the video 

 

 

Books …

 

Marcia Bench has put together a list of interesting marketing books to read.  http://www.marciabench.com/top-69-small-business-marketing-and-business-growth-books-for-2015-to-read-now/

 

 

Article …

 

Q and A: How do I sound less salesy?
by Odette Laurie

Every week I will personally respond to one question received via email or social media. If you send me a question, you do not need to give your name. If you have a question, you are not alone – there are others who want to know the same thing! Please submit your burning question to: clientcare@businesswomenontop.com to participate.


Question: 

I don’t know what to say to people when I go to networking events. I know I need to tell people who I am and what my business is but I am afraid it will come across as too salesy. What do I say so I sound ‘natural’ and that doesn’t scare them away? Thank you for your help, KR

 

Answer:

Thank you KR, great question!! It’s a universal concern because society has conditioned us that sales is ‘bad’. When we go into a store we typically avoid eye contact with the sales person so we don’t get ‘sold to’.

But the reality is that selling has been around since the stone ages and it is at the  core of all societies across the world. So the issue is our belief around selling, not the necessity of selling to survive.

I want you to ask yourself; what is your belief about sales? Where did those beliefs come from? How are those beliefs affecting your ability to make money in your business? Check out my video training series on mindset.

There are a few rules of thumb when you go into business for yourself and one of them is that if you are reliant on your business for income (or want to have a business that makes you money) you must incorporate selling as a daily activity in your business. in other words you can not avoid selling. Selling is not something we ‘do’ to people, it’s something we do ‘for’ people.  Continue reading …

 

 

Thought of the week …

 

 

 

Socialism is a philosophy of failure, the creed of ignorance and the gospel of envy,

its inherent virtue is the equal sharing of misery…

Winston Churchill,

1874-1965

British Prime Minister

 

 

On a personal note …

 

I am fascinated with Facebook. I read a broadcast from Mari Smith where she says that Facebook gets 8 billion video views every day! the two big events the caused this dramatic increase is outlet videos in the news feed and the ALS Ice Bucket Challenge.  When it comes to advertising on Facebook many businesses tend to shy away from video ads because they fear it is too challenging.  However, videos are a shortcut to building a strong emotional connection. Facebook is presently testing a NEW news feed dedicated exclusively to video on mobile!

 

Mari posted three great articles to read:

 

  1. Facebook VIdeo Ads:  The Secret Weapon You Are Too Afraid to Use
  2. 14 VIdeo Tools for Social Media Marketers
  3. 5 Keys to Developing a Strong Tone of Voice in Your Content Marketing

 

As Christmas celebrations approach, the shopping malls get busier, traffic in Toronto is very heavy and I feel like baking Christmas cookies and drinking glog – a Swedish drink made with red wine, Grand Manier, almonds, cinnamon and cloves.  It is delicious especially on a cold snowy evening!

 

Enjoy the Christmas shopping …

Stay connected, stay informed …

 

 

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Inside InfoMarketing

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Canada 416.907.4165

 

 

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